On April 28, 2022, Vleeshal organised the launch of the book As Long As The Potatoes Grow in collaboration with artist Pieter Slagboom.

During the launch, Martha Kirshenbaum, the author of the book, and Pieter Slagboom held a public conversation about the exhibition project.

Graphic designer of the book Kristin Metho and Vleeshal's director Roos Gortzak were also present.