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Vleeshal is an internationally oriented center for contemporary art, rooted in Zeeland. In Zeeland Focus, Vleeshal highlights regional artists, takes part in and celebrates local contemporary art and culture.

For Vleeshal’s site-specific series Oemoemenoe [An expression from Zeeland for “how should we proceed now?”], artists are invited to develop a project in collaboration with local associations and businesses in Zeeland, such as a sports club, an airport, or a farm. Contemporary art is connected to various special places in Zeeland, where artists provide possible directions on which way to go.